"As AI music generators like Suno and Udio make it easy to churn out passable music, streamers like Spotify are getting flooded with AI-generated content, leaving audiences and artists alike to wonder what is "real" music anymore. On Thursday, Spotify announced new policies that attempt to tamp down on three problems the platform has with AI: slop, impersonation, and disclosing whether AI was used to create the music."
"The goal of the company's efforts is to "protect authentic artists from spam and impersonation and deception" and make sure listeners don't feel "duped," Spotify's global head of music product, Charlie Hellman, told reporters at a press briefing about the announcement. At the same time, he said that Spotify wants to let artists use AI if they want. Spotify is working with the music standards-setting organization DDEX to develop a new metadata standard for disclosing the use of AI in any part of song creation."
Spotify will remove impersonating and spammy AI-generated tracks, curb low-quality slop, and create a disclosure framework for AI use in music. The platform aims to protect authentic artists from spam, impersonation, and deception while preserving artists' ability to use AI tools. Spotify is collaborating with DDEX to develop a metadata standard that indicates when AI contributed to any part of song creation, including generating sounds. The measures respond to increased output from AI music generators such as Suno and Udio that have flooded streaming services and raised questions about authenticity and listener trust.
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