""Regulation is going to have to be self-regulation," said Sir Martin Sorrell, founder and executive chairman of S4 Capital, this week at the Fortune Global Forum in Riyadh. "The cat is out of the bag. We've missed the Oppenheimer moment. Many people compare it to the control of nuclear weapons.""
""Apple's at $4 trillion, and Musk's compensation in his latest plan is geared to a $10 trillion valuation," Sorrell told the audience. "I have no doubt that Musk or Tesla will get to that valuation. At some point, we'll have a $10 trillion company. To put that into perspective, other than the United States and China, a $10 trillion company would effectively be the third-biggest [economy in the world]. They're nation-states. The ability of governments to control them, I think, has become limited.""
""Our view is that over the next two to three years that will become commonplace," he said. "The reason is economics. We're talking about a huge disruption. You're talking about reductions of as much as 80% to 90% of production costs, out the window, and taking create costs down-whilst media costs and"
Meaningful regulation of advanced technology is likely to be self-imposed because corporate scale and momentum now exceed many governments' effective control. Several technology companies already reach or approach multi-trillion-dollar valuations, creating entities with economic power comparable to nation-states. Executive compensation and growth trajectories can push valuations into the tens of trillions, further constraining regulatory leverage. Market reactions to political engagement can produce rapid valuation spikes. Advertising is set to shift toward synthetic or imaginary people, driven by dramatic cost reductions in production and creative processes that could cut costs by 80–90% and reshape media economics.
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