Sam Altman declares 'Code Red' as Google's Gemini surges-three years after ChatGPT caused Google CEO Sundar Pichai to do the same | Fortune
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Sam Altman declares 'Code Red' as Google's Gemini surges-three years after ChatGPT caused Google CEO Sundar Pichai to do the same | Fortune
"In an internal memo to employees yesterday, Sam Altman said he was declaring a "Code Red" to marshal more resources toward improving ChatGPT as competitive pressure from Google and other AI rivals intensifies. As part of the shift, he said, OpenAI will delay other initiatives, including its advertising plans. "We are at a critical time for ChatGPT," Altman wrote."
"In an interview at Salesforce's Dreamforce event this September, Pichai admitted that OpenAI had beaten Google to releasing a chatbot. "We knew in a different world, we would've probably launched our chatbot maybe a few months down the line," Pichai said. "We hadn't quite gotten it to a level where you could put it out and people would've been OK with Google putting out that product. It still had a lot of issues at that time.""
"Those issues remained after Google's tentative debut of the first Gemini model in December 2023-after which the company faced intense backlash over "woke" outputs and ahistorical or inaccurate images and text, ultimately admitting it had "missed the mark." Its Gemini-powered AI Overviews in Search also triggered an online furor after the system famously told users to eat glue and rocks."
A Code Red was declared to marshal resources toward improving ChatGPT as competitive pressure from Google and other AI rivals intensifies. OpenAI will delay other initiatives, including advertising plans, to prioritize ChatGPT enhancements. Google released Gemini 3 widely across its ecosystem and into Search, representing a much stronger, faster deployment than earlier efforts. Earlier Gemini models produced inaccurate or controversial outputs and triggered backlash, but Gemini 3 showed stronger benchmark results. The situation has escalated a frontier-model race among leading AI companies, increasing urgency around model performance and safety.
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