PC makers are optimistic about AI notebooks but face adoption challenges. Major brands are pushing AI devices into the market, with 40% of notebooks sold being AI PCs. However, slow demand is driven by a lack of compelling applications and uncertainty in security regulations. Additionally, economic recovery in Europe and tariff complexities are leading organizations, especially smaller ones, to hesitate on AI PC investments. The commercial sector is still grappling with understanding the practical benefits of AI, leading to a wait-and-see approach amid fluctuating prices.
The biggest issue is still the lack of a killer app or software that justifies the investment, making it early days for AI adoption in PCs.
The slow economic recovery across European markets and tariff uncertainty are causing organizations to be cautious with spending on AI PCs.
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