Pinterest is redefining personalization by prioritizing AI that helps users rather than simply maximizing time spent. The company leverages a taste graph that maps hundreds of billions of interactions to connect interests, goals, and behaviors and deliver highly personalized recommendations. The strategy emphasizes respect, serendipity, and human-centered outcomes over clicks or transactions. Pinterest's multimodal discovery improves visual search performance and includes Inclusive AI features to refine beauty and fashion results by hair pattern, skin tone, and body type. Product controls include AI-generated content labels, a "show fewer AI Pins" toggle, and an opt-out for activity used to train models.
"Unlike other platforms, Pinterest's algorithms aren't designed to keep users hooked, which can lead to feeling overwhelmed, anxious, and distracted," he tells Fast Company. "Our taste graph serves as the foundation of our AI systems and enables our recommendations to deliver highly personalized experiences. It maps hundreds of billions of unique interactions that connect interests, goals, and behaviors to help users cut through the noise."
"AI is at its best when it serves real human needs rather than just optimizing for clicks or transactions," he says. "During my time at Google, I also saw how frictionless commerce could empower shoppers and brands. At Pinterest, our AI strategy isn't just about personalization for relevance, it's also about serendipity."
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