"Consultancies charge the steepest rates: a single McKinsey-style slide can exceed £4,000, and Big 4 firms sit just below that mark. Boutique agencies cluster around £50-£300, while marketplace freelancers range from £8 to £40. AI tools cut costs even further-a £8 monthly license spreads across every slide you create. Here's a side-by-side snapshot: Sticker price, however, hides two invisible lines on the invoice."
"First, in-house labor: if a senior marketer earning £50 an hour spends three hours polishing an AI draft, that's another £150-about £5 per slide on a 30-slide deck. Second, scope insurance: agency quotes often bundle discovery calls, brand-safe templates, and two revision rounds that shield you from shifting stakeholder feedback. Cheap isn't always cheerful, and premium doesn't guarantee payback. The real equation is cash out plus hours in, divided by the outcome you're chasing-a lens"
Consultancies charge the highest rates, with a single McKinsey-style slide exceeding £4,000 and Big 4 firms close behind. Boutique agencies typically charge £50–£300 per slide, while marketplace freelancers range from £8 to £40. AI tools can reduce per-slide cost dramatically; a £8 monthly license spreads across every slide created. Sticker prices conceal hidden costs: in-house labor time can add significant expense, and agency quotes often include discovery, brand-safe templates, and revision rounds as scope insurance. Delivery speed varies: agencies factor in kickoff, discovery, drafts, and revisions; consultancies are slower but increasingly use automation like Lilli to generate first-pass visuals quickly.
Read at London Business News | Londonlovesbusiness.com
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