"Answer: We love - or are at least interested in - both things. But the reason Dave's Hot Chicken is currently at the top of App Store rankings - above Sora and ChatGPT - is really simple: This week, the fast food chain, which counted Drake as an early investor, gave away free sandwiches to anyone who used the app to order the sandwiches."
"But this is not a story about my discretionary spending. It's really a story about how Apple's App Store rankings work. Because while it's reasonable to think that the rankings are measuring sheer popularity, that's not the case: They are generally measuring recent velocity of downloads. (Apple doesn't disclose its formula publicly, but developers have been making informed guesses about this for some time.)"
"So a hot new app that's getting a flurry of downloads will rocket to the top - but that doesn't mean it's going to stay there. If you see a top app stay at the top of the app rankings over an extended period of time - like ChatGPT has - then you're likely seeing an app that has a lot of new downloads and a lot of overall downloads. That is a truly popular app."
Consumers show strong interest in AI while also responding to real-world promotions and brands. Dave's Hot Chicken briefly reached the top of Apple's App Store after offering free sandwiches to customers who ordered through its app, generating large download spikes and press coverage. Drake was an early investor and the chain sold in a deal valuing it at $1 billion earlier this year. Apple's App Store rankings generally measure recent download velocity rather than pure cumulative popularity, and Apple does not disclose the exact formula. Brief promotional-driven spikes can propel an app upward, while sustained top placement indicates enduring high download rates.
Read at Business Insider
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