"OpenAI's chief financial officer Sarah Friar stated that the company needs to be 'ready to be a public company,' indicating a shift in focus towards core products."
"Sora peaked at 3.3 million downloads in November 2025 but fell to just 1.1 million by February 2026, highlighting its stalled growth."
"OpenAI's leaders have mandated a refocus on a few key areas, including the development of a 'superapp' that combines ChatGPT, Codex, and Atlas."
"The company's culture has been described as 'bottom-up,' allowing for resource allocation to promising ideas, but this has also spread resources thin."
OpenAI announced the discontinuation of its Sora AI video app and the associated API, citing a need to concentrate on key areas before its planned IPO. Sora's growth has stagnated, with downloads dropping significantly from 3.3 million to 1.1 million in a few months. The company has adopted a bottom-up culture, allocating resources to emerging ideas, but this has led to resource strain. OpenAI aims to develop a 'superapp' that integrates ChatGPT, Codex, and Atlas to enhance user experience and functionality.
Read at WIRED
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