OpenAI has launched shopping features in ChatGPT, allowing users to receive recommendations, product images, and reviews within various categories like fashion and electronics. This initiative aims to create a more personalized shopping experience based on user preferences, departing from traditional keyword-focused methods. The shopping results do not involve paid advertisements nor commissions for OpenAI. Currently available to all ChatGPT users, the feature utilizes structured metadata from third-party sources, making it a significant upgrade as ChatGPT continues to grow in popularity with over a billion searches recently.
According to OpenAI's Adam Fry, the shopping experience is designed to be more personalized and conversational, focusing on user preferences rather than algorithmic signals.
Shopping results in ChatGPT are not paid ads and OpenAI does not earn a commission on sales; the data is sourced from third-party structured metadata.
With over 1 billion web searches last week alone, OpenAI indicates that their shopping feature is rapidly becoming one of ChatGPT's most popular functionalities.
The new interface shows a product grid complete with pricing, images, descriptions, and user-friendly buy-now buttons, creating a seamless shopping experience.
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