"As the payments industry moves through its most significant transformation in decades, few executives combine economic training, data‑science expertise, and hands-on fintech experience as directly as Lasma Kuhtarska, co-founder and Chief Strategy Officer of the open banking platform Noda. The platform operates as the public-facing payment brand of NaudaPay Limited, the London-registered company behind the service. This dual background shapes how she approaches risk, product priorities, and market pattern recognition."
"Within the broader ecosystem of NaudaPay, Lasma Kuhtarska explains, Noda illustrates how artificial intelligence is reshaping digital transactions. Case studies across the industry show that AI can streamline fraud detection, route payments through the lowest‑cost channels, and forecast liquidity demands with greater accuracy than manual processes. Many fintechs already use machine‑learning models trained on historical chargeback data to reduce manual review loads."
Lasma Kuhtarska combines economic modelling and data‑science training with fintech experience to guide Noda's strategy. Noda operates as NaudaPay's public-facing open banking payment brand, registered in London. Noda prioritizes reliable, secure infrastructure before scaling and typically enters new markets only after meeting core security and certification thresholds. NaudaPay applies AI to streamline fraud detection, route payments through low-cost channels, and forecast liquidity with greater accuracy than manual processes. Many fintechs use machine‑learning on historical chargeback data to reduce manual reviews. AI can personalize checkout flows and predict preferred payment methods, while privacy rules require explicit user consent.
#open-banking #payments-infrastructure #ai--machine-learning #fraud-detection #regulatory-compliance
Read at London Business News | Londonlovesbusiness.com
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