News Corp explores multi-LLM licensing playbook
Briefly

News Corp explores multi-LLM licensing playbook
"Clearly, it has a social consequence when you have fewer journalists; clearly, it has a social consequence if the ability to write books in a meaningful, sustainable way is undermined. And there are people who are aware of that, Sam Altman, Sundar Pichai at Google, Tim Cook, you can talk with them in a way that they understand their business needs to have this constant creative flow,"
"The media group, which struck its first licensing deal (reportedly to the tune of $250 million spread over five years) with OpenAI in May 2024, is pursuing branching out - a logical move, since AI licensing deals tend to be non-exclusive by design. News Corp CEO Robert Thomson described the media group's strategy as a "woo and sue" approach in an August earnings call,"
News Corp is exploring a multi-licensing portfolio strategy for large language models after striking an initial licensing deal with OpenAI reportedly worth $250 million over five years. The company views branching out as logical because AI licensing deals are typically non-exclusive. News Corp has longstanding use of Google's products and is evaluating closer collaboration with Google Gemini while pursuing negotiations with multiple LLM providers. The CEO framed the approach as 'woo and sue' and emphasized that tech firms invest heavily in infrastructure while contributing little back to newsrooms and creators. News Corp maintains partnerships with Google, OpenAI, and Apple and warns of social consequences from diminished journalism and undermined book writing.
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