"Following the strong early traction of vibes in Meta AI, we are testing a standalone app to build on that momentum. We've seen that users are increasingly leaning into the format to create, discover and share AI generated video with friends. This standalone app provides a dedicated home for that experience, offering people a more focused and immersive environment."
"Indeed, last week, as part of its Q4 earnings report, Meta reported that content being generated via its Meta AI app tripled year-over-year in Q4 2025."
Meta is testing a standalone app to build on early traction for 'vibes' within Meta AI. Users are increasingly using the format to create, discover, and share AI generated video with friends. The standalone app provides a dedicated home for those AI generated video experiences, offering a more focused and immersive environment. Meta reported that content generated via its Meta AI app tripled year-over-year in Q4 2025, indicating rapid growth in user creation. The testing of a separate app signals a strategy to consolidate features and encourage further adoption of short-form AI video creation and sharing.
Read at Social Media Today
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