Meta's AI app has seen growth soar since launch of Vibes, but trails OpenAI's Sora

"Meta's AI app has seen a major jolt in downloads since launching its Vibes feed of AI-generated videos, giving investors a glimpse of the company's artificial intelligence strategy ahead of Wednesday's third-quarter earnings. Since releasing Vibes on Sept. 25, the Meta AI app's downloads on both iOS and Android are up 56% month-to-month to a total of 3.9 million downloads as of Oct. 18, according to data provided to CNBC by mobile research firm Appfigures."

"Still, OpenAI's rival Sora app, which launched Sept. 30, appears to have more momentum despite only being available on Apple's iOS platform and requiring an invitation for use. From Sept. 30 through Oct. 18, Sora saw 2.6 million downloads on iOS, compared to the 1.1 million downloads of the Meta AI app, according to Appfigures. Sora's early popularity isn't surprising to nearly a dozen creators, marketers and brand agencies that spoke with CNBC about about their interest and use of the AI tools."

"Creators and marketers say they generally find Sora easier to use. Among the key distinctions is Sora's capability of producing more realistic looking videos that show people talking, while Vibes only lets users choose select songs as accompanying audio. The Vibes feed is filled with surreal, playful content, ranging from four lions sharing a pizza in the jungle to a hedgehog singing karaoke."

Mark Zuckerberg wore Meta Oakley Vanguard AI glasses during the Meta Connect event. Meta's AI app saw a 56% month-to-month increase in downloads after launching the Vibes feed, reaching 3.9 million downloads as of Oct. 18, per Appfigures. OpenAI's Sora launched Sept. 30 and recorded 2.6 million iOS downloads from Sept. 30 through Oct. 18, outperforming Meta's 1.1 million iOS downloads in that period. Creators and marketers generally find Sora easier to use and better at producing realistic talking videos, while Vibes focuses on surreal, playful AI-generated clips. Meta has paid creators and recruited generative-AI influencers to boost Vibes.

Read at www.cnbc.com