Mercedes-Benz's design chief Gorden Wagener warns that AI is changing automotive design, predicting that it will eventually replace human designers in the next decade. While AI currently excels in producing designs quickly, it lacks the artistry and quality of skilled designers. Wagener emphasizes that AI is an algorithm that learns from existing design data, which raises concerns about the future of artistry in car design. He compares AI's potential to a computer generating songs instead of a human artist, suggesting that true innovation cannot be replicated by machines alone.
AI today may produce a lot, but it currently lacks the quality needed for exceptional car designs. Talent like Pininfarina is at risk of being replaced.
Wagener foresees AI taking over most of automotive design in 10 years, making human designers potentially obsolete, with machines being cheaper than human salaries.
Currently, AI can generate concept renders and design inspiration, but truly replacing human designers would be akin to Spotify replacing artists with computer-generated songs.
AI is fundamentally an algorithm driven by data. The quality of its output depends on the historical data drawn upon, which reflects striking designs from the past.
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