Meta Platforms has launched a standalone app for its Meta AI assistant, aiming to enhance usage beyond its integration in platforms like WhatsApp and Instagram. This initiative signals CEO Mark Zuckerberg's strategy to strengthen Meta's position in the competitive AI landscape, directly challenging rivals like OpenAI and Google. The app, powered by the advanced Llama 4 model, promises personalized responses and improved reasoning capabilities. Additionally, plans for a paid subscription for advanced features may be tested soon, although significant revenue is expected to take time to realize.
Meta's new AI assistant app aims to boost usage and provide personalized responses, indicating a strategic move to compete more effectively in the AI sector.
Powered by the Llama 4 model, Meta AI is designed to deliver advanced reasoning and multilingual support, placing it in direct competition with notable rivals.
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