Timbaland has embarked on a new venture by establishing an AI entertainment company, Stage Zero, and introducing TaTa, his AI-generated artist designed to create a new genre termed "A-pop." This initiative follows Timbaland's experience with the generative AI music tool, Suno, which he credits for its remarkable voice generation that compellingly resonated with his unfinished demos. Although AI in music generates controversy due to copyright issues, co-founder Rocky Mudaliar predicts that public acceptance will grow, citing a shift akin to that seen with influencers in the industry.
"It came to a point where I'm like, 'Yo, this voice, it's amazing.'"},{
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