"Have you ever thought about what happens when someone queries ChatGPT about your business or searches for advice on Google's AI? You might be surprised at what happens. Your company might get referenced, recommended, or simply completely overlooked in ways you never would have anticipated. This subtle influence is altering the way that customers discover businesses, and in all honesty, most businesses have no clue what's happening behind the scenes."
"LLM visibility refers to how frequently and favorably your brand appears in responses from large language models such as ChatGPT, Google AI Overviews, Perplexity, Claude, and others. It's similar to your brand's presence in AI conversations rather than the typical search results. In contrast to typical SEO, where you can see your exact position, LLM SEO is more of a case of whether AI recognizes your brand as a source to go to when people ask the right questions."
LLM visibility measures how often and how favorably brands are surfaced by large language models like ChatGPT, Google AI Overviews, Perplexity, and Claude. Unlike traditional SEO, LLM visibility focuses on whether AI recognizes a brand as a go-to source rather than exact ranking positions. Tracking tools reveal brand mentions across AI systems, the contexts in which companies are discussed, and how brands compare to competitors in AI-facilitated conversations. These behind-the-scenes AI interactions increasingly drive consumer discovery and purchasing decisions. Experts predict LLM-driven traffic will surpass conventional Google search, shifting discovery patterns toward direct AI referrals.
Read at Fingerlakes1.com
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