"Every year, JFrog's SwampUP conference gives us a look at what's next in DevOps, software delivery, and increasingly, AI. This year's event in Napa did not disappoint. If you've followed JFrog over the years, you know they have never been shy about leading the conversation on how software is built, secured, and shipped. At SwampUP 2025, they reminded everyone once again: JFrog is not just keeping up with the industry-it's defining it."
"That tension-between speed and trust-is what JFrog is targeting. Their strategy is clear: build the system of record for all software artifacts and now, AI models, and extend that system with governance and compliance baked in. Partnerships with hyperscalers, NVIDIA, and ServiceNow reinforce this ambition. JFrog isn't just integrating with the ecosystem-they're embedding themselves into the very fabric of how modern software is created, secured, and delivered."
JFrog is positioning itself as a backbone for modern software delivery by creating a unified system of record for artifacts and AI models with governance and compliance embedded. The company emphasizes balancing rapid innovation with security and trust as enterprises adopt AI-native development. Strategic partnerships with hyperscalers, NVIDIA, and ServiceNow extend integration and operational reach across ecosystems. JFrog Fly introduces an agentic repository concept to rethink manual, disconnected release management and automate end-to-end delivery processes. The overall focus centers on securing software supply chains while enabling scale, speed, and regulatory compliance.
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