"Something remarkable is starting to happen in advertising, though most of the industry hasn't noticed yet. We're in the earliest days of AI-generated commercial content, much of it still experimental, much of it happening behind closed doors in proof-of-concept client work and spec projects. But a pattern is emerging among the pieces that actually work. One standout example is Fiverr's "Prompt and Punishment," in which an AI-generated character becomes a prompt punching bag."
"These aren't accidents. They're early glimpses of a new creative territory that exists specifically because of what AI characters are and, crucially, what they're not. They can be stretched, compressed, exploded, transformed or subjected to impossible scenarios without moral consequence. We laugh because we're safe to laugh. There's no ethical weight to their predicaments because we don't perceive them as capable of genuine suffering."
AI-generated commercial content is emerging as an experimental creative field with effective pieces already showing a pattern. Effective ads use AI characters that are obviously artificial rather than trying to make them relatable. Examples include Fiverr's "Prompt and Punishment" and Amir Ariely's Liquid Death spec spot, where artificial characters endure extreme or chaotic scenarios without moral consequence. Such designs allow audiences to laugh safely because AI characters are not perceived as capable of genuine suffering. The uncanny valley extends beyond visual fidelity to emotional and moral categorization, changing how viewers assess synthetic figures.
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