In 2022, Google declared a 'code red.' Now, its rival is on the back foot.
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In 2022, Google declared a 'code red.' Now, its rival is on the back foot.
"CEO Sam Altman declared a "code red" push to improve ChatGPT in an internal memo on Monday, according to reports from the Information and the Wall Street Journal. He reportedly encouraged staffers to temporarily swap teams, gave specific product requests - faster and more personalized responses, a larger range of questions ChatGPT can answer - and delayed other projects separate from the core chatbot service. That includes advertising, as well as AI agents for shopping and health, the Journal wrote."
"It seems Altman was right. On Nov. 18, Google dropped its newest AI model, known as Gemini 3, to a chorus of rave reviews and first-place rankings on the popular AI leaderboard site LMArena. Salesforce CEO Marc Benioff wrote on X: "Holy s-t. I've used ChatGPT every day for 3 years. Just spent 2 hours on Gemini 3. I'm not going back. The leap is insane - reasoning, speed, images, video ... everything is sharper and faster. It feels like the world just changed, again.""
"In the extraordinarily well-funded AI race, it's relatively common for the newest models from OpenAI, Google, Anthropic and xAI to leapfrog competitors' releases in benchmark tests. Month by month, researchers are learning more about how to make AI writing look passably human, how to mimic real-world physics in artificially generated videos and how to get models to work for longer on given tasks."
Sam Altman declared a 'code red' to prioritize rapid improvements to ChatGPT, urging temporary team swaps and specifying faster, more personalized responses and a wider range of answerable questions. OpenAI delayed non-core projects including advertising and AI shopping and health agents to focus on the chatbot. Google's November 18 release of Gemini 3 received rave reviews and topped benchmarks, prompting concern about competitive pressure. AI model development continues to progress rapidly, with teams frequently leapfrogging each other on benchmarks and researchers improving reasoning, multimodal capabilities, and task persistence month by month.
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