"Squarespace wants you to build a website with AI. Its Blueprint AI feature began life as a guided website design system in 2023, but, like many things these days, it was revamped with artificial intelligence. I'm a fan of Squarespace's website builder largely due to its bold templates, intuitive backend, and surprising power. Thankfully, the company doesn't sacrifice those tenets with Blueprint."
"It feels less like an AI website builder and more like a tailoring tool, something that can recognize the goals of your site and give you a starting point rather than forcing you to scroll through templates or, worse, start from scratch. It took me just a few minutes to create a website with Blueprint that was totally functional, without giving up the flashy design pillars Squarespace is known for."
"It starts with a topic: What is the website you're trying to make? Squarespace gives you a list of topics to select from when you start with Blueprint AI, and there are a surprising number of options. You get top-level categories like photography and music, but after entering enough random queries, I stumbled upon everything from civil engineering to therapy services. I even entered "CPU," and Blueprint correctly suggested computer hardware and components as a topic."
Blueprint AI revamps a guided website design system by applying artificial intelligence to generate tailored starting points for new sites. The system preserves bold templates, an intuitive backend, and strong design capabilities while automating content and structure generation. Blueprint begins by asking for a topic, offers a wide range of specific topic options including niche fields, and prompts selection of site goals such as selling products or publishing a blog. Users pick a name and tone, which Blueprint primarily uses to generate site copy. The tool behaves like a tailoring assistant, recognizing site goals and delivering a polished, functional layout within minutes.
Read at WIRED
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