"First, at OpenAI DevDay, Sam Altman presented the new Sora app as a gift to content creators. If anything, he suggested, OpenAI was being too censorious by not allowing people to make even more kinds of AI videos. "On the whole, creators, rights holders, people are very excited about the potential of this," Altman said during a media Q&A in San Francisco on Monday that I attended. "They believe it will deepen connection. It's kind of like a new generation of fanfiction.""
"The next day, I arrived at Bloomberg 's Screentime event in Los Angeles to hear how media executives, agents, and studio heads felt about the AI meteor that's heading their way. Sora had just hit 1 million downloads in the App Store and was top of mind for everyone. Altogether, I came away with the impression that Hollywood's leaders still have no idea what to do about the risk AI poses, and they're going to be steamrolled by technology that's moving faster than they can comprehend."
OpenAI launched the Sora app as a tool for content creators and positioned it as a new form of fanfiction and creative connection. The app quickly reached one million downloads and became a central topic for media industry conversations. Media executives, agents, and studio leaders expressed uncertainty and concern about AI's risks and legal implications. The speed of AI development is outpacing the entertainment industry's ability to formulate coherent responses. Traditional content rights, production workflows, and relationships between creators and rights holders face disruption from rapidly advancing generative AI tools.
Read at The Verge
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