"For decades, corporate leaders in every industry have misunderstood or ignored market signals like these, even when they were obvious. I've lived through multiple tech transformations, and the writing has never been clearer than it is with AI. If you're ignoring these signals, you're breaching your duty to shareholders. If you're ignoring the signals now, you're breaching your duty to shareholders-and unlike past waves, there won't be time to recover."
"This is understandable, but it misses the bigger picture. AI isn't just another tool to optimize today's workflows. It's a force multiplier that rewrites what problems are even worth solving. Solving the wrong problem Think about call centers in the 1990s. Companies rushed to implement call recording to improve compliance and quality. But they never asked the more important question: why are customers calling at all? The real value wasn't better call monitoring, but using that data to eliminate the need for those calls entirely."
Blockbuster misallocated resources to late fees and store layouts while selling devices that enabled streaming, illustrating missed disruption signals. CEOs today display similar overconfidence by treating AI as a mere optimization rather than a transformational force. Many firms simultaneously hire AI roles and cut headcount, risking shareholder duty by ignoring market signals that demand rethinking which problems to solve. Historical tech waves allowed recovery; the speed and scope of AI reduce that margin. Leaders must use data to eliminate unnecessary work and redesign customer experiences rather than only monitoring or marginally improving existing processes.
Read at Fortune
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