"Google attributed the "breakthrough in visual search" to its new visual search fan-out technique, which is an approach similar to the query fan-out technique that powers the AI Mode experience. In the same way that AI Mode breaks down a prompt into related queries to best meet your needs, the visual version analyzes an image and runs multiple queries in the background."
"Google also launched a new Shopping experience in which users can conversationally ask for a specific product, and AI Mode will show users visual shopping results. If the result isn't what the user intended, they can ask follow-up queries. Once the perfect product is found, the user can click on the retailer's website, where they are led to the option to purchase the product."
Google introduced AI Mode in spring as a conversational spin on classic Search. AI Mode now displays a range of visual results for conversational prompts; users can ask follow-up questions about images, click links for more information, or start searches by uploading images. Google calls the change a breakthrough in visual search and attributes it to a visual search fan-out technique that analyzes images and runs multiple background queries, analogous to AI Mode's query fan-out. A new Shopping experience lets users request products conversationally, view visual shopping results, refine with follow-ups, and click through to retailers to purchase. The approach differs from OpenAI's Instant Checkout, which places orders directly within conversations.
Read at ZDNET
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