Google introduced the Pixel 10 family including Pixel 10 ($799), Pixel 10 Pro ($999), Pro XL ($1,199) and Pro Fold ($1,799), with staggered shipping dates. The devices run on the Tensor G5 chip optimized for AI workloads and offer 12GB RAM on the Pixel 10 and 16GB on other models. The phones leverage AI features such as Magic Cue, which uses the Gemini Nano engine to surface suggestions by searching on-device data like Gmail, Calendar, Screenshots and Messages. Cue can identify locations from conversations and assist in meetings and presentations. Voice Translate performs near-real-time translation across multiple languages.
It's been nearly nine years since Google unveiled its first Pixel phone in an attempt to challenge Apple in the premium handset market, and the Chocolate Factory has priced and specced the Pixel 10 range accordingly. The base spec Pixel 10 goes for $799, the Pixel 10 Pro for $999, the Pro XL for $1,199, and the foldable Pro Fold clocks in at $1,799, with the latter shipping on October 9 compared to August 28 for the rest of the range.
In hardware terms, Google's big selling point is its Tensor G5 chip that's optimized for AI workloads. The phones come with 12GB of RAM for the 10 and 16GB for the other handsets. Google uses all this memory and processing power to drive a host of AI features, most notably its Magic Cue system, which trawls through your data, from Gmail, Calendar, Screenshots, and Messages, so that you don't have to.
As shown at Wednesday's Made by Google event, which was hosted by Jimmy Fallon, Cue uses its Gemini Nano AI engine to pop up suggestions based on conversations. In one demo, someone asked Fallon where he was having dinner tonight in a chat and Cue searched through and popped up the location. For business, Cue should also work for meetings and presentations.
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