"Excited about the work the team is doing to create AI experiences in Search that highlight useful links and encourage onward exploration. We've been experimenting with how and where to show links in ways that are most helpful to users and sites, and you'll be seeing some of these changes in the wild, so wanted to share a bit more about what we're learning."
"We've found that people really prefer and are more likely to click links that are embedded within AI Mode responses, when they have more context on what they're clicking and where they want to dig deeper. We've launched embedded link carousels in AI Mode responses on desktop, with mobile coming soon. We're also launching some model updates to improve how we show inline links (links that are embedded directly within text) in AI Mode responses."
Google will roll out tests to AI Mode over several weeks to increase clicks to publisher sites. The tests include embedded link carousels in AI Mode responses on desktop, with a mobile rollout planned. Model updates will improve inline links embedded directly within AI Mode text, with training to place links where users are most likely to click. A Web Guide experiment will be expanded into the All tab rather than remaining only in the Web tab. Users may see fluctuations during rollout as changes are tested and refined. The long-term goal is to surface more inline links to encourage onward exploration.
Read at Search Engine Roundtable
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