Google may be trialing a new format for 'near me' search queries by replacing the traditional local pack—typically consisting of a map and local listings—with an AI Overview. This change signifies an attempt to present users with curated local information directly at the top of search results. Observations from users, particularly Chris Lonergan, suggest Google's commitment to enhancing search experiences with AI, although the reception to these changes remains mixed, indicating a divide among users and stakeholders regarding its effectiveness and impact on local business visibility.
Google might be replacing the local pack in search results for 'near me' queries with an AI Overview, showing local information instead of a map.
Currently, users are witnessing tests of the AI Overview, which could indicate a shift in how local searches are presented in the future.
The first indications of this change appeared in earlier tests, where AI Overviews were shown for local queries, demonstrating Google's commitment to integrating AI.
Despite the testing phase, there are concerns about the potential impact on local businesses and search experiences, as not everyone is supportive of this approach.
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