"This happened the moment the company started rolling out its new Gemini 3 AI model inside of Google Search. Google calls the integration an upgrade. But it's really the beginning of the end of the search engine as we've known it for the past twenty-five years. And here's the thing... Google didn't choose to make this change. Our changing search habits forced it to happen."
"People figured out quickly that these are the exact queries that AI systems handle best. And several analytics firms reported meaningful declines in these categories throughout 2024 and into early 2025. Google even acknowledged the trend on its 2024 earnings calls, with CEO Sundar Pichai noting that user behavior was "evolving" and that many people were "seeking direct answers to complex queries.""
Google began rolling out Gemini 3 AI inside Search, changing how billions access information. User behavior shifted toward AI tools like ChatGPT, which reached 100 million monthly users in January 2023 and later generated over 1.5 billion visits per month. Informational queries — "what is," "how to," and "explain" — declined as people sought direct answers from AI. Analytics firms reported meaningful drops in those categories through 2024 into early 2025. Google acknowledged evolving user behavior on earnings calls, with Sundar Pichai noting users were seeking direct answers to complex queries. Gemini 3 represents Google's response to that shift.
Read at TalkMarkets
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