"Google is experimenting with more ways to encourage users to follow links with relevant information. Also: You should use Gemini's new 'incognito' chat mode - here's why and what it does According to an from Robby Stein, VP of Product for Google Search, Google is tinkering with methods to display more links in AI Mode search queries, and he explains the new link displays that users may encounter."
"Finally, Stein says Google is expanding its Web Guide experiment in Google Labs, aiming to "intelligently surfacing and organizing the most useful web links with AI -- even for your hardest queries." It's unclear exactly how Google deems a website's information "useful" enough to be displayed within an AI Mode query summary, and Google does not share with publishers how much traffic is coming from AI Mode summary link clicks."
Google is experimenting with displaying more website links within AI Mode search responses to encourage users to follow links for deeper information. Link carousels are already available on desktop and will be rolled out to mobile soon. Model updates aim to improve placement of hyperlinks by training the model to recognize when users want to dig deeper, with a long-term goal of embedding more links in AI responses. Google is expanding a Web Guide experiment to surface and organize useful web links using AI. The criteria for "useful" links and traffic reporting to publishers remain unclear.
Read at ZDNET
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