At Google Cloud Next 2025, the focus was on customer choice in AI adoption, presenting Google Cloud as a provider of superior infrastructure while encouraging businesses to select their own AI models. The company's strategy aimed to distance itself from direct competition with AWS and Azure by emphasizing partnerships and interoperability. Significant announcements about new products showcased a commitment to low-latency AI and multi-cloud capabilities, reinforcing the notion of flexibility and collaboration in cloud services for clients.
As Google Cloud aims to provide compelling AI infrastructure, it emphasizes delivering customer choice—focusing on interoperability and multi-cloud collaboration rather than competitive mudslinging.
This year’s Google Cloud Next 2025 event showcases how Google is positioning itself as an infrastructure provider, rather than just an AI model developer, changing expectations in the cloud landscape.
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