Zero Art Fair introduced an innovative model where buyers could take art home without monetary transactions while maintaining artist rights. It featured over 300 artists, of which around 90 were selected, to propose their works for the event. The participating artists retained some rights even after the aesthetic transfer took place over a five-year vesting period. Funded by sponsors like Flag Art Foundation and Gagosian, each artist received a nominal fee for participating, promoting the accessibility of art and addressing storage concerns within the artist community.
Under the unique premise of the Zero Art Fair, buyers take artwork home without monetary exchange, while artists retain some rights over their creations after a vesting period.
The fair aimed to democratize art-collecting by allowing artists to store their work in homes instead of galleries, addressing both storage issues and collector access.
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