"AI is remaking creative industries at breakneck speed. And the growing pile of AI tools is turning the creative process into a game of model-hopping as artists, designers, and writers bounce between different platforms. Founded in Brooklyn, New York, in 2024, FLORA wants to help creatives streamline those processes. On Tuesday, FLORA revealed it had raised $42 million in Series A funding led by Redpoint Ventures. The company has raised $52 million in funding to date."
"FLORA combines the latest AI models - such as Google's Nano Banana and OpenAI's ChatGPT 5.1 - into a single interface that lets teams collaborate on projects in real time. The FLORA platform allows those teams to maintain control over their settings and brand assets. It enables them to create repeatable work - such as maintaining a consistent design style across thousands of ad campaign assets - even as the platform switches between the different large language models that work best for each part of the process."
FLORA was founded in Brooklyn, New York, in 2024 and raised $42 million in Series A funding led by Redpoint Ventures, totaling $52 million to date. The platform integrates multiple large language models, including Google's Nano Banana and OpenAI's ChatGPT 5.1, into a single interface that supports real-time team collaboration. The platform preserves control over settings and brand assets and enables repeatable production, such as consistent design styles across thousands of ad campaign assets. FLORA switches between models to use the best model for each task and positions itself to cover the full creative process from ideation to distribution.
Read at Business Insider
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