"A ChatGPT app isn't an app in the way we've learned to think about software. It doesn't ship with a standalone interface or a familiar navigation model. It lives inside a conversational surface, where language, intent, and orchestration shape how a product is experienced just as much as UI does. Still, companies are moving quickly to integrate, sensing that showing up inside these systems will soon be table stakes for discovery."
"In the early 2010s, teams rushed to become mobile-first before fully understanding what mobile would demand of product, design, or infrastructure. Large language models are triggering a similar shift - except this time the interface is conversational, the distribution layer is centralized, and many of the constraints are still undefined. Participating in this new layer requires more than exposing an API."
ChatGPT integrations operate inside a conversational surface rather than as standalone apps, so language, intent, and orchestration matter as much as UI. Companies are integrating quickly to secure discoverability within centralized conversational distribution, sparking a platform shift comparable to becoming mobile-first. Large language models introduce ambiguous constraints and divergent interpretations of what an integration should be. Products must make capabilities, usage patterns, and invocation conditions legible to language models, and emerging standards like MCPs are still evolving. Non-technical builders face uncertainty about control, responsibility, and realism while tools, connectors, and shared mental models continue to form.
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