Enterprise AI adoption is about to get the Big Brother treatment - and it's a nightmare waiting to happen
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Enterprise AI adoption is about to get the Big Brother treatment - and it's a nightmare waiting to happen
"Not content with saturating every nook and cranny of the technology market, big tech companies are now pulling out all the stops to drive enterprise AI adoption - and it's beginning to get a tad invasive. In late September, Microsoft announced new tools aimed at allowing managers to track internal AI usage rates, specifically for its Copilot suite. The tool, dubbed Benchmarks, will be available in the Microsoft Copilot Dashboard in Viva Insights,"
"Users can compare usage rates across their organization, drilling down into individual teams to snoop on who's using what, where, and when. Better still, Benchmarks allows enterprises to track usage rates at competitors, enabling them to compare and contrast their own adoption rates. That competitor that was running away with it in 2021? They're nowhere near us in AI adoption. Who's laughing now?"
Microsoft introduced Benchmarks in the Copilot Dashboard within Viva Insights to let managers track internal AI usage rates across organizations and drill down to individual teams. The tool allows enterprises to compare their adoption rates with competitors and view granular data on who uses what, where, and when. The feature is presented to identify adoption trends, provide context, and improve Copilot engagement. Tracking usage can help justify investment and address early AI adoption and ROI challenges. The monitoring capability raises concerns about invasiveness and the likelihood that other AI vendors will follow suit.
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