"Musk said in a Friday X post that his AI startup, xAI, is building a "purely AI software company called Macrohard." "It's a tongue-in-cheek name, but the project is very real!" he said. "In principle, given that software companies like Microsoft do not themselves manufacture any physical hardware, it should be possible to simulate them entirely with AI." Musk didn't provide more details, and a spokesperson for xAI did not return a request for comment."
"Grok, Musk's AI, responded to comments on X and said that AI could theoretically replicate Microsoft's "entire operations" from coding to management, adding that the company is now hiring. Documents from the United States Patent and Trademark Office also show that a mark for "macrohard" was filed on August 1 by xAI. Doug Rettew, a trademark attorney who is listed in the application, did not return a request for comment."
xAI is building a purely AI software company called Macrohard intended to simulate software companies like Microsoft by reproducing operations that do not involve physical hardware. The project name is presented as tongue-in-cheek but described as a real initiative based on the premise that software firms do not manufacture physical hardware. The AI system Grok suggested that AI could replicate an entire company's operations from coding to management and indicated hiring activity. A trademark application for Macrohard filed with the U.S. Patent and Trademark Office lists a broad range of AI-focused software goods and services. Requests for comment from spokespeople and the listed trademark attorney went unanswered.
Read at Business Insider
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