"First off, X's head of product Nikita Bier said that X has now hit a $1 billion annual run rate for X subscriptions. X Premium has been a major point of contention, with Musk hoping, initially, to get the majority of X's users to pay for the app, as a means to both generate additional revenue (reducing reliance on advertisers) and deter spammers, by making account creation cost-prohibitive."
"But thus far, X Premium hasn't seemingly caught on in a major way, with reports suggesting that only around 1% of X's user base are paying for the app, though earlier this year, external data did suggest that there had been an uptick in X subscriptions, driven by interest in its Grok AI tools. And now, X claims that it's now reached $1 billion in annual revenue from subscriptions."
"I mean, that's still a long way off what the platform generates from ads, but for comparison, Snapchat recently reported that it earned $750 million from Snapchat+ subscriptions in 2025. So X reaching $1 billion is within the realm of what could be expected, with expanding interest in Grok helping to drive more interest in its paid options."
X has reached a $1 billion annual run rate from subscriptions. X Premium's overall adoption remains low, with external reports estimating roughly 1% of users paying, though recent upticks were driven by interest in Grok AI. Subscriptions still trail advertising revenue, but $1 billion compares to Snapchat+'s $750 million in 2025. Monthly active users average around 600 million while app installs exceed one billion, indicating many installed users open the app infrequently. Organizational priorities include building a lunar base, developing xAI, and integrating xAI with SpaceX operations.
Read at www.socialmediatoday.com
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