"It works by connecting companies with whoever owns the rights to a specific voice, with ElevenLabs' platform serving as a middleman that formalizes the licensing deal and synthesizes the voices. ElevenLabs says the marketplace is only open to a curated list of "verified, iconic talent and IP owners," to ensure that the voices of notable figures are only generated "with permission, transparency, and fair compensation.""
"Some of the AI voices have been achieved using cloning technology, while others have been synthetically replicated by referencing historical or archival audio. I guess it would have been a mouthful to call this a "marketplace for voices of famous people," given the list includes historical figures like Mark Twain, Thomas Edison, and Alan Turing, and most people wouldn't recognize what they actually sound like."
ElevenLabs launched an online Iconic Voice Marketplace that licenses AI-replicated voices of famous and historical figures for content and advertisements. The platform connects companies with the rights holders for specific voices while formalizing licensing deals and synthesizing the licensed audio. Access is restricted to a curated list of verified talent and IP owners to ensure generation occurs with permission, transparency, and fair compensation. Some voices are produced via cloning technology and others by synthetically referencing historical or archival audio sources. The catalog includes living and historical figures and currently lists 28 available voices.
Read at The Verge
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