DirecTV Customers Will Soon See Their Own Faces in AI-Generated TV Ads
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DirecTV Customers Will Soon See Their Own Faces in AI-Generated TV Ads
"DirecTV has partnered with Glance, an artificial intelligence company, to allow people using its Gemini devices to see AI-generated screensavers featuring their own faces. Glance, owned by a mobile ad company, said it will add this new AI feature to DirecTV Gemini devices in 2026. If you own a Gemini device -- either the Gemini, which works via , or the Gemini Air dongle if you're a customer -- the TV screensaver will allow you to create an AI avatar of yourself."
"You can dress your AI avatar, and the screensaver will offer shopping links to those clothes. In a press release, DirecTV added that viewers will be able to "engage in interactive screensaver experiences across lifestyle, travel, health, auto, seasonal events and local trends, directly on the TV screens." One example the company shows is an image of the Grand Canyon, where you can click a button saying Show Me Here to see your AI self in the scene."
DirecTV will add an AI feature for Gemini devices in 2026 that creates AI-generated screensavers featuring users' faces. Users with Gemini or the Gemini Air dongle can create AI avatars and customize clothing, with the screensaver offering shoppable links. DirecTV says viewers can engage in interactive screensaver experiences across lifestyle, travel, health, auto, seasonal events and local trends, and examples include placing an avatar into a Grand Canyon scene via a "Show Me Here" button. Glance, owned by a mobile ad company, previously partnered with Samsung and introduced shoppable AI-generated lock-screen ads. AI images appear after the device is idle for 10 minutes or longer.
Read at CNET
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