"DirecTV is injecting AI avatars of users, their families, and their pets into television breaks. In partnership with Indian AI company Glance, the TV giant is creating custom screensavers and videos that users can insert themselves into using Glance's mobile app. They can then shop the products shown in the AI-generated scenes - such as clothing their avatar is wearing - using Glance's reverse image search technology."
"Users indicate their permission by uploading photos of themselves into the Glance app. Still, the capability highlights broader privacy concerns around the integration of AI into users' homes, personal devices, and everyday lives. It is also a step towards understanding how advertising becomes embedded into generative technologies. Glance's AI doesn't currently market specific products in these scenes, but it opens the door for advertisers keen on finding the next frontier for consumer engagement."
DirecTV is inserting AI-generated avatars of users, family members, and pets into television breaks through a partnership with Indian AI company Glance. The service creates custom screensavers and videos that users can place themselves into via Glance's mobile app and then shop items shown in the scenes, such as clothing the avatar wears, using reverse image search. Users grant permission by uploading photos into the app. The capability raises privacy concerns about AI integration into homes and devices and represents a potential new frontier for advertising, although Glance's AI does not currently promote specific products.
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