"OpenAI has begun asking a small group of advertisers to commit a minimum spend of USD$200,000 (£148,000) as it tests advertising on ChatGPT, the company has confirmed. The initiative is being run as a tightly managed beta, with participation limited to a select number of brands. According to an OpenAI spokesperson, the restricted rollout is intentional and designed to assess which types of advertising deliver meaningful value to users within the ChatGPT experience."
"Alibaba Group Holding has joined China's biggest tech players in deploying Spring Festival red-packet promotions to accelerate consumer uptake of its AI offerings, pledging 3bn yuan (£320 m) to stimulate spending across its digital ecosystem.The e-commerce and AI group said that its AI app, Qwen, will sit at the centre of a Lunar New Year campaign spanning platforms including Taobao, Shangou, Fliggy, Damai, Amap and Freshippo. Promotions will feature cash rewards and lottery-style free purchases."
"The UK could transition entirely to internet-delivered television during the 2030s, leaving only a small minority of households requiring additional support, according to independent research commissioned by Sky. The study by Oliver & Ohlbaum Associates suggests that around 330,000 homes, roughly 2.2% of UK households, would need targeted assistance to complete the shift, provided the Government sets out a clear timetable and invests in measures to address digital exclusion."
OpenAI has started a tightly managed beta asking select advertisers to commit a minimum USD$200,000 (£148,000) spend for advertising on ChatGPT to test which ad formats deliver meaningful user value. Alibaba pledged 3bn yuan (£320m) in Spring Festival promotions to accelerate uptake of its AI app Qwen, centering the campaign across Taobao, Shangou, Fliggy, Damai, Amap and Freshippo with cash rewards and lottery-style offers beginning 6 February. Independent research commissioned by Sky finds the UK could migrate entirely to internet-delivered TV during the 2030s, with about 330,000 homes (2.2%) needing targeted support if the Government sets a clear timetable and invests in inclusion measures.
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