DeepSeek permanently reduced V4 Pro pricing by 75%, setting output tokens at $0.87 per million and lowering the overall range to $0.003625–$0.87 per million tokens. The discount was originally set to end on 31 May, but it is now locked in. The new pricing undercuts OpenAI GPT-5, Anthropic Claude Opus 4.7, and Google Gemini 3.5 Flash, with the largest gap versus frontier reasoning models used for demanding enterprise workloads. The move suggests a strategy focused on market share and cost-effective long-context applications. For high-volume enterprise usage, token savings can be substantial, though model quality, reliability, compliance, and geopolitical or technical risks may affect purchasing decisions.
"DeepSeek has made permanent the 75% price discount on its flagship V4 Pro model. The promotion was originally scheduled to expire on 31 May. The Chinese AI startup's pricing now ranges from $0.003625 to $0.87 per million tokens, down from $0.0145 to $3.48. DeepSeek permanently cut V4 Pro prices by 75%, to $0.87 per million output tokens. It undercuts GPT-5, Gemini, and Claude."
"OpenAI's GPT-5 charges $2.50 per million input tokens and $10 per million output tokens. Anthropic's Claude Opus 4.7 is priced at $5 input and $25 output. Google's Gemini 3.5 Flash, its cost-optimised model, charges $0.15 input and $0.60 output per million tokens. DeepSeek V4 Pro's new permanent pricing sits below all of them. The gap is widest against the frontier reasoning models that enterprise customers rely on for demanding workloads."
"The decision to lock in the discount one month after launching the V4 models suggests DeepSeek is prioritising market share over per-unit revenue. The company described V4 as welcoming the " era of cost-effective 1M context length. " It is positioning its models as the default for applications that process large documents, codebases, or conversational histories where token costs compound fast."
"For enterprise accounts consuming millions of tokens daily, the savings are material. Salesforce projects $300 million in Anthropic token spending this year. At DeepSeek's new pricing, an equivalent volume would cost a fraction of that figure. The question for enterprise buyers is whether DeepSeek's model quality, reliability, and compliance posture justify the switch. The price advantage may be offset by the geopolitical and technical risks of routing sensitive workloads through a Chinese AI provider."
Read at TNW | Artificial-Intelligence
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