"Google AI Overviews continue to shift click-through rates down, which is not a good thing. Google is testing a new version of AI Mode. Google Merchant Center promotion section added a top performing products option. Google is testing review summary box updates. Google AI Mode added three new agentic capabilities."
"Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News, add as a preferred source on Google and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, or just contact us the old fashion way."
Google AI Overviews are continuing to lower click-through rates, impacting organic traffic to search results. Google is testing a new version of AI Mode and has added three new agentic capabilities to enhance automated behaviors. Google Merchant Center promotion section now includes a top performing products option to help merchants highlight successful items. Google is also testing updates to the review summary box that could change how reviews appear in search. Multiple search forums and industry sites are tracking these tests and changes. Feedback and follow-up are available via social platforms and podcast channels.
Read at Search Engine Roundtable
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