""Most of us are producers today," Nancy Xu, Vice President of AI and Agentforce at Salesforce, told the audience. "Most of what we do is we take some objective and we say, Okay, my goal is now to spend the next eight hours today to figure out how to chase after this customer, or increase my CSAT score, or to close this amount of revenue." With AI agents handling more tasks, Xu said that workers will shift "from producers to more directors." Instead of asking "how do I accomplish the goal?" they'll instead focus on "what are the goals that I want to accomplish, and then how do I delegate those goals to AI," she said."
"Pointing to a recent project with electric vehicle maker Rivian, Elisabeth Zornes, Chief Customer Officer at Autodesk, said that the company's AI-powered tools enabled Rivian to test designs through digital wind tunnels rather than clay models. "It shaved off about two years of their development cycle," Zornes said. "With AI, the floor has been raised, but so has the ceiling," she added. "We have an opportunity to create more, to be more imaginative.""
"Creative and sales professionals are increasingly anxious about AI automation as tools like chatbots and AI image generators have proved to be good at doing many creative tasks in sectors like marketing, customer service, and graphic design. Companies are already deploying AI agents to take on tasks like handling customer questions, generating marketing content, and assisting with sales outreach."
AI agents are increasingly handling routine and execution-level tasks across marketing, customer service, design, and sales. Workers are expected to move from doing hands-on production to setting objectives and directing AI to achieve those goals. Companies are already deploying AI for customer questions, marketing content generation, sales outreach, and digital product testing, which can substantially shorten development cycles. As AI takes on lower-level work, baseline capabilities rise and opportunities for higher-level creativity and more ambitious projects expand. The transformation will change job workflows rather than simply eliminate creative roles.
Read at Fortune
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