"Google is looking to expand Chrome's role in enterprise productivity with a new auto-browse feature built on its Gemini 3 model that it says can navigate websites, gather information, and process it, reducing manual data entry and repetitive clicks in professional workflows. The feature is available in preview to paying AI Pro and Ultra subscribers in the US through the Gemini interface in Chrome."
"Since then, both companies have worked to fold these abilities into more refined products, either as standalone offerings or in Anthropic's case, directly within Claude, its generative AI-based chatbot. Google too has been experimenting with browser and agent-based automation for some time, including Jarvis, revealed in October 2024 and now called Project Mariner, which explores more autonomous web navigation and task execution as part of Google's broader push to make AI an active participant in enterprise operations."
Google has introduced an auto-browse capability in Chrome built on the Gemini 3 model to navigate websites, gather information, and process data to reduce manual data entry and repetitive clicks. The feature is available in preview in the US to AI Pro and AI Ultra subscribers via the Gemini interface in Chrome. The launch follows similar moves by hyperscalers and model providers to push AI deeper into enterprise workflows to automate routine tasks and deliver productivity gains. Google previously prototyped browser automation with Jarvis, now Project Mariner. Analysts view the feature as most appropriate for low-risk tasks and lightweight productivity workflows.
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