OpenAI's ChatGPT search has seen substantial growth in the European market, primarily highlighted by the rise in monthly active users from 11.2 million to 41.3 million between late 2024 and early 2025. This rise is part of OpenAI's compliance efforts with the Digital Services Act (DSA), which mandates large platforms to adhere to specific regulations for transparency and user autonomy. As ChatGPT search challenges established search engines like Google, it is positioned at a pivotal moment to reshape online search dynamics in Europe.
ChatGPT search's monthly active recipients surged to 41.3 million in Europe by March 2025, dramatically increasing from 11.2 million just five months earlier.
Under the EU's Digital Services Act, any service with over 45 million monthly recipients must comply with rules allowing users to opt out of profiling.
OpenAI aims to comply with the Digital Services Act, providing transparency on ChatGPT search usage and its impact on social media regulations in Europe.
As ChatGPT search continues to grow, it poses a competitive challenge to traditional engines like Google, which still dominates the market.
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