"ChatGPT has a new feature allowing users to browse and shop products directly through AI-generated recommendations, without a search engine, shopping site, or even a scroll. It's the biggest shift in digital commerce since the algorithm killed the homepage. And if brands don't adapt fast, they'll be left behind in a conversation they're no longer part of. This isn't just about ecommerce. It's about how people choose what matters."
"No ads. No influence from paid search. Just AI-curated recommendations built on what it's learned from a massive digital ecosystem. This is where things get real for marketers. If your brand doesn't have strong, meaningful signals in that ecosystem-reviews, earned media, trusted advocacy- it simply won't surface. And if it doesn't surface, it doesn't sell. The rules of relevance have changed Most CMOs are still optimizing for yesterday's search engines."
ChatGPT now allows users to browse and shop products directly through AI-generated recommendations without using search engines, shopping sites, or scrolling. The assistant curates results from across the internet and guides users directly to products with no ads or paid-search influence. AI-curated recommendations rely on signals such as reviews, earned media, and trusted advocacy to determine relevance. Brands lacking strong ecosystem signals will fail to surface and will lose sales. The interface is conversational and human-centered, making competition universal across all brands the AI has learned from. Marketers must adopt Large Language Model Optimization (LLMO) to meet AI standards of authority and trust.
Read at The Drum
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