Channel focus: All you need to know about AWS' partner program
Briefly

Channel focus: All you need to know about AWS' partner program
"Amazon founded its subsidiary Amazon Web Services (AWS) in 2002, the result of a turn-of-the-century Jeff Bezos idea about renting out compute power. In 2025, AWS, led by CEO Matt Garman, leads in the hyperscale cloud space alongside Google and Microsoft. Revenues hit $108 billion in 2024, up 19% year on year. Next-quarter revenues rose 17.5% to $30.9 billion in."
"Its AWS Partner Network (APN) launched in 2012 and today boasts 140,000 partners worldwide. Ruba Borno, vice president of worldwide channels and alliances, marshals partners AllCloud, Deloitte, Ingram Micro, Presidio, and Softcat. Incorporated in Delaware and headquartered in Seattle, Washington, Amazon reports a total of 1,556,000 employees as of 31 December 2024, of which an 136,000 work for AWS. Amazon CEO Andy Jassy predicts AI will become key to "everything"."
AWS launched in 2002 to rent compute power and is led by CEO Matt Garman. AWS reported $108 billion revenue for 2024, a 19% year-over-year increase, with next-quarter revenues rising 17.5% to $30.9 billion. The AWS Partner Network began in 2012 and now includes 140,000 partners worldwide, coordinated by leaders such as Ruba Borno and partners including AllCloud, Deloitte, Ingram Micro, Presidio, and Softcat. Amazon employs 1,556,000 people, with about 136,000 working for AWS. AWS offers AI products including AWS Transform and Amazon Bedrock and lists 900 partner solutions and 20,000 marketplace listings across 70 categories.
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