"When it's time to face the day first thing in the morning, everybody needs information-about the weather, their calendar, and what's going on. Most of us get all this information manually, building habits like listening to the radio, browsing various news and media apps, and checking schedules. But a storied few have personal assistants who will curate all of that, creating a highly personalized set of prioritized information."
"That, as far as I can tell, is exactly what ChatGPT Pulse is supposed to be: a digital assistant in the true sense of the word. Pulse is a new feature in ChatGPT that's available initially only to ChatGPT Pro subscribers (that's the $200 monthly tier). After you set it up by telling it what topics you're most interested in (among other things), Pulse will build a highly tailored daily update, just for you."
"That's a pretty big change, one with a lot of opportunity. If Pulse takes off, there's no doubt media, marketing, and PR companies will compete for its attention. And where there's attention, advertising soon follows. In fact, Pulse looks like a pretty obvious play to build something that could end up being an ad platform for OpenAI, which, given its ambitions, needs all the cash it can get."
ChatGPT Pulse creates proactive, personalized daily briefings tailored to each user. The feature uses user-selected interests plus chat history, email, and calendar context to assemble updates beyond standard news. Pulse initially ships only to ChatGPT Pro subscribers at a $200 monthly tier. The system shifts AI behavior from reactive query-response toward pushing prioritized information without user prompting. If widely adopted, Pulse could attract media, marketing, and PR attention and become a vehicle for advertising and monetization for OpenAI. The feature aims to consolidate weather, schedules, and topical updates into a single, prioritized morning summary.
Read at Fast Company
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