"The idea that commerce is some noble amateur pursuit where everyone lines up at the same starting line, toes behind the white paint, and waits for the gun is a comforting delusion. Out here, in the mud and chaos of modern busines, it's survival of whoever's got the better kit, the smarter coach, and the secret stash of performance enhancers that no-one else has worked out how to get hold of yet."
"There's an enduring British fondness for the idea that if you just work hard, play fair, and put in the graft, you'll win out in the end. Lovely in theory. Utterly laughable in practice. Anyone who's ever tried to run a small business knows that it's like trying to sprint uphill through treacle while Amazon and Apple whizz past on hoverboards powered by other people's data."
"Think of AI not as the 12th man cheering from the sidelines, but as your 10th, 11th, 12th and 20th employee. The one who doesn't need sleep, doesn't call in sick, and doesn't ask for a raise. The one who remembers everything, analyses faster than you can blink, and can spin out content, customer replies, financial models or product ideas while you're still buttering your toast."
Business competition is uneven and lacks formal rules, leaving smaller firms disadvantaged against resource-rich competitors. Large companies deploy teams and infrastructure to optimise every customer interaction, creating operational advantages that feel insurmountable. Artificial intelligence now acts as a broadly available performance enhancer that can be accessed legally and cheaply. AI can automate tasks, generate content, manage customer responses, and run rapid analysis, effectively serving as multiple tireless employees. Widespread AI availability can narrow competitive gaps by increasing efficiency, scaling capabilities, and enabling smaller businesses to operate more strategically and productively.
Read at Business Matters
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