"Actors, studios, agents, and the actors union SAG-AFTRA have all expressed their concerns about appearing in Sora 2's AI-generated videos ever since the deepfake machine was released last month. Now a joint statement from actor Bryan Cranston, OpenAI, the union, and others says that after videos of him appeared on Sora - one even showed him taking a selfie with Michael Jackson - the company has "strengthened guardrails" around its opt-in policy for likeness and voice."
"The joint statement said that OpenAI "expressed regret for these unintentional generations." It also carried cosigns from talent agencies United Talent Agency, the Association of Talent Agents, and the Creative Artists Agency, which had criticized the company's lack of protections for artists in the past. OpenAI did not give specifics on how it would change the app, or reply to The Verge 's request for comment in time for publication."
"OpenAI appeared to reaffirm its commitment to stronger protections for those who do not opt in: "All artists, performers, and individuals will have the right to determine how and whether they can be simulated." It also said it would "expeditiously" review complaints about breaches of the policy. Cranston said he is "grateful to OpenAI for its policy and for improving its guardrails.""
OpenAI's Sora 2 generated unintended deepfake videos of performers, including Bryan Cranston, provoking industry concern. Videos showed Cranston in fabricated scenarios, such as taking a selfie with Michael Jackson, which led to a joint statement and tightened opt-in guardrails for likeness and voice. OpenAI expressed regret for the unintentional generations and pledged expedited review of policy breach complaints while providing no detailed implementation timeline. Major talent agencies cosigned the statement. SAG-AFTRA urged legislative protection against mass misappropriation and cited the proposed NO FAKES Act. OpenAI previously shifted from an opt-out model after public outcry over problematic outputs.
Read at The Verge
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